Yesterday and today I crawled out of my bat cave and
did a few live streams on Facebook.
If you missed them you can check them out on my wall.
So when ever I go live and talk about some heavy duty marketing psychology (which is really the only thing I like
to talk about....I
don't do fluff) I get people hitting me up
wanting me to show them how to do what took me years
to learn in 5 minutes.
Got 7 of them today.
People who want the instant answer.
And all I have to say is....
Come on now...
You already know this.
If you want to learn the REAL stuff you need
to pay the price.
In money...
In time....
In service....
One way or another the price has to be paid.
I paid it by working along side a mentor for SIX(6) years.
Not 6 months...but SIX YEARS.
And believe me...
He was not the most willing to give up the secrets.
I had to dig them out of him.
Puzzle piece by puzzle piece and then I had to figure
out how
to put them together cause truthfully...
he didn't know.
He was a savant of sorts who had a natural ability
and could not quite explain what it was that he did.
So it became MY JOB to decifer it all.
And I did.
So when someone asks me a question like that I
pat them on the head...
Give them a little answer and think to myself...
If they
really wanted to know they would be BEGGING
to WALK WITH ME.
Like I begged my teacher back in the day.
I paid him...
I traveled to him.
I worked the programs he worked...
Not because I loved them but because
I would get to WATCH him as he worked.
I devoured every word he ever wrote and said that I
could locate.
I knew his
words better than he did.
I made it EASY for him to teach me.
So of course today I POSSESS the skill.
And the skill has made me a lot of money.
I earned that money.
And I am proud of it.
I PAID THE PRICE.
And like the kid who works their way through college
and graduates debt free...
I did not fall into the machine of expanding debt.
But the ever increasing spiral of
profit.
I KNEW that the time and money I was putting in was an
investment into the future that I was obligating to arrive.
I knew that walking with a GIANT would turn me into one.
I carefully selected the mentor I wanted based on the
ideals the he carried and the lifestyle he endorsed.
I was EVER PATIENT...
And not patient at all ...
I worked like an animal and expanded my audience and
reach
daily as I sharpened my communication skills ...
Writing and speaking to anyone that would listen.
I got up on my soapbox and practiced spreading the good
news to folks....
At first there were only a few...
Then a few more...
Now I site and ramble for a bit and thousands tune in.
It would be NAIVE to think that happens over night.
And
yet so many do.
And they send a note to ask the question that they already
KNOW can not be answered in a few sentences.
Those questions can only be answered by a MENTOR...
Over time.
Because even if I gave then the answer today...
They would not understand how to wield it.
Because the ANSWER only works through time and experience.
Which is why when I also asked those questions I got a
pat
on the head too.
It wasn't until I convinced someone that I was DETERMINED
to possess these skills that I was taken seriously.
And I was.
And here is the funniest part of all that I saw to you late
this Tuesday evening...
This letter will go out to over 5000 people.
(As a copywriter I am
not supposed to tell you that...
I am supposed to make you feel like you are THE ONLY ONE...
And in many ways you are....but still...5000 will have access to
this message)
MInd you there are tons of people that write me daily on
Facebook but have not made it a priority to subscribe...
Which is fine with me.
So out of the 5000 that it goes out
to...
Maybe 1500 will open it...
And out of the 1500...
1000 will scan it and see that it is long and just delete it
Too much work to read something that night help them.
And out of the 500 who actually take in this message....
MOST will use this message as an excuse not to persue
what I could give them..
Like I had a person do yesterday after my live stream.
I said...If you would only do
what you already know how to do...
Things would change.
And they said...
You're right Diane.
I am going to go off on my own for a while longer and
tell myself that I can learn this by myself...without guidance..
And they wrote me nice note to tell me so.
And I wished them well...
As I ALWAYS do.
As I sincerely care.
And off they go...back into the woods.
And I never chase them...
Because I can not make someone want what I have.
I am looking for people that are looking for me
I am looking for people
who UNDERSTAND what I have...
Like I understood what my mentor had.
Like he understood what his had
I GOT IT.
I grasped it.
I knew I wanted it.
And I
made it MY WORK to access it.
Not his...
As it was not his job to give it to me.
It was my job to GET IT.
And in order to GET IT I had to understand how he thought.
And in order to do that I paid the price.
So now we are left with a handful of people who
are still reading this who are having a revelation
about mentorship.
It is NOT your coach or mentors job to give you what they know.
It is YOUR job to extract it.
And it is for you to pay in one way or another for the
time you get with them.
Just to take in their AIR is
a treat.
To swim in their essence is to peek into their mind.
I don't care if the person for you is not me.
It's probably not.
But at some point you have to grasp that is is YOUR responsibility
to get that MIND....whichever mind you are
after.
YOUR responsibility to adsorb that thought process.
NO ONE OWES YOU ANYTHING.
And when you really wrap your head around that the REAL
learning can begin.
Another late night public service announcement ramble...
Perhaps incoherent.
I am not going to proof this letter.
I am kind of hoping it is CRYPTIC.
Make you WORK for
it.
I want to make you CRAVE IT
I want to PISS YOU OFF because you know you are freeken
smart and should be making FIFTY GRAND a month but you aren't.
I want to stick your nose in it like you are a naughty puppy.
If you were my puppy I would LOVE you.
But if you shit in my house I would need to discipline you.
Isn't that love after all?
Do you ever look at people like me and
think...
How the hell does she do it?
Well now you know...
I paid the price.
The price that so few even know exists.
But now YOU do.
And what you do with that information is up to you.
But in case you were wondering.
Yes...
I am taking new proteges.
But only the right ones.
I have again learned that no amount of money is
worth tuteling an unmotivated
subject.
For the unmotivated can not use what I have to give.
They are just words...
Words that waft around and seem to make no sense...
That is....
Unless you choose to WALK WITH ME.
Down a road that few will dare walk.
Good night dear one.
I love you more than you know.
Diane
Oh..and make sure to tell the lazy kids what they missed.
But be
CRYPTIC and don't give it away.
They will have already deleted the letter and it will
drive them NUTS to think they missed something.
Doesn't really matter what they missed.
They just know they don't want to miss it
<marketing lesson right there...Did you catch it?>