You Have To Pay Me First....

Published: Thu, 05/04/17

Move the free line...

Give them your best stuff for free...

You have to have a giveaway to attract people into your business...

These are some of the mantras of well known gurus of this era.

Show them how much you know and they will buy is 
what they tell everyone as they sell you up the wazoo...

You paid 2 grand for their info product...

That info product contained a ticket to a live 
event that you HAD to get to...

And besides...it was FREE so why wouldn't you go?

So they herd you in like cattle and you sit there
with your credit card itching in your back pocket before
they even start the show.

One after another they waltz their guru friends across the
stage and they give you THE FORMULA....

Or at least MOST OF IT but it will be another $297, $497, 
$997 or if you are a a big spender $1997 to get ALL 
the info you need to make the idea work.

Then as you get to Saturday afternoon they hit you 
with the mac daddy offer...

The $25k mastermind.

They give you the details of all the luxurious places
you will go and all the amazing people you will hang out with 
and a few people get up and buy but you think to yourself...

NOPE...NOT ME.

I RESISTED.

Or so you think you did as the next day the panels go on 
featuring all the mastermind SUCCESS STORIES and you feel 
mounting anxiety as this is probably THE THING that
will put you over the top and into the ranks of six figure earners.

YOU TOO will be a GURU and YOU will be on stage for 
all to admire.


You know you can't afford it but the good news is that you only
have to put down $500 to attend the private luncheon that is 
ONLY for mastermind members.


Before you know it your deposit is down...

You are chewing along side the gurus and there is
no turning back.

Your wife will KILL you...

But once you hit six figures she will tell you that you 
are her hero and she should have trusted you all along.

Before you know it you will be clinking champagne glasses 
on a yacht and living the life.

YUP...

THIS IS IT.

<><><><><><><><><><><><><><><>

CUT!!!!

End of scene


<><><><><><><><><><><><><><><>


If only it really worked this way.

As you can tell by my vivid description
the above process is a FORMULA.

A sales formula.

And it a GOOD ONE.

But I want you to understand RIGHT NOW that 
it is designed to sell people stuff.

That while a marketer may have given you some 
cool stuff for free it is BY FAR not the end of his game plan.

And HEAR me when I tell you that I am not criticizing this formula.

IT WORKS and lot of people who skip down the path to 
a big investment with a top trainer come out the other side
actual top earners themselves...

I am one of those people and I would do it again in a flash.

But there are also lots of people who don't.

And is that the fault of the trainer???

ABSOLUTELY NOT if they are providing what they promised.

So why do so many not succeed?

It's because they have no idea what they want and they 
are trying to BUY their way to success...

Which does not work.

And then there are all the folks who won't
invest in themselves who are trying to piece
it all together with the free training that is being 
given away as an appetizer to the 

SELL YOU UP THE WAZOO BUFFET

Its like trying to put together a jig saw puzzle without 
knowing what it looks like or worse...with half the pieces missing.


At some point you need to decide if you are serious about
building a business or whether you would prefer to 
just play footsie on Facebook and make believe you 
are making progress.

And I don't want to hear all the excuses people normally use...

I'm broke....

(So was I....$40k in credit card debt...collectors ringing
my phone off the hook)

I work full time.

(So did I.   Fill time professional job 45 mins away from my home)

I have kids...

(So did I....2 girls ....3 and 6 when I started)



So me...I am in full reality when I communicate with you.

I did not give you anything at all for free.

No ebook, no video course, no bootcamp.

You are here reading this letter of your free will.

There was no coercion involved.

Cause the truth is....

If you want the good stuff you have to pay me.

I am not into games

Plain and simple.

I am too ADHD to set all that stuff up and 

frankly...it just doesn't feel right to me.

So I choose not to play.

I just lay out what I have for you.

I have options for a few dollars...

I have options where you can practically live with me if you want.

That's EXPENSIVE...no two ways about it

But this whole move the free line give away stuff just 
don't float with me cause I know if you spend $150 with 
me you will get more than if you spend THOUSANDS 
out there.

That is...

If you show up.

Most don't.

I give some of my groups unlimited consulting.

You would think they would show me their stuff all 
day long to get tweeks from a seven figure earner...

Right?

But no.

It's crickets.

And for the life of me I don't get it.

But hey...

If it's someone's birthday its a big ol party.

Everyone shouting and screaming.

But when we talk about making money and marketing...

Nada....

And THIS is why the GURUS pop people 
for a big buck.

They know most will fade.

Most peak when they put down their credit card.

The euphoria they feel fills them up for a week or so.

And sales people take advantage of that.

And truthfully ....

I don't blame em.



But me...

I am the IDIOT who can't help but believe in 
each and every one of my clients.

And I don't make believe that I am going to 
give you something for nothing so I can sell you.

Because I WON'T.

Sure...I'll put content out there and give some straight up 
advice in the marketplace to people who happen to show up 
when I am creating it.

But to be transparent...

That is because I am making content to get people onto 
my newsletter so I can sort through them to see who is 


THE REAL DEAL

The next person I can help find their way in this 
crazy business we are in.

And no...

I am not going to tell you that you are on my team and
I am going to martyr myself for  you.

And I am not going to cheer you on when you do 
next to nothing.

I am not here to motivate you.

And if you don't know what you want I am probably not a match for you.

BUT...

If you know what you want and you need someone to package up 
your story so it brings tears to your prospects eyes...

I'm the one.

If you want to learn killer communication skills so you
don't need to do all the busy work ...

I am your girl.

If you want to learn to take a simple $20 a month tool
called an autoresponder and turn it into BANK...

I can help you there.

Want to learn how to position yourself so that
people take you seriously out of the gate.

I can do that.

But the one thing I am not good for is telling you that 
I am giving you free stuff when I am going to ramp you 
up and jack you for a bundle.

I charge a fair and transparent price for extraordinary
marketing consultation from a person of my experience.

And then what you do with it is up to YOU.



Sheesh Diane...

This email was a freeken book!

YUP.

Completely on purpose.

Because the ones that were not meant to 
read it were gone paragraphs ago.

If you are still here you know that every word in this 
letter is TRUE.

The only question is...

ARE YOU READY FOR TRUTH.

If so...

Let me know and I can give you options.

And please.

Don't hit me up if you don't have at least $150 to spend.

A heck of a lot more if you want one on one.

I am not a "coach" who is going to give you THEORY.

I have done everything you need to learn and more....

Successfully I might add.

And consistently...

For 17 years now.

And I am not embarrassed to say that

YOU HAVE TO PAY ME FIRST 

if you want to get into this head.

Anything else would be a lie.








Yours in truth....

Diane


P.S.  If you are REALLY On a budget but
want to learn some of my deepest mindset stuff
you may want to consider my monthly mindset 
mastermind.

You can read about that HERE















Diane Hochman

Call me if you need me :)
860 218-9912


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http://www.Youtube.com/dianehochman


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http://DianeHochman.com/AttractionMarketing


I am BENT on helping people like YOU make money.


*The sender of this email receives compensation
when products and services featured herein are
purchased. Results are unique. Your results will
vary.


Parts of this email are an advertisement...


But most of it is just a nice chick trying to help you
It's the law that I tell you that I might make some money and that
I tell you that you may or may not.


Funny thing is I told the TRUTH before it was the law!


Kooky me :)


Also...Any results mentioned in this letter
are NOT typical.


I have been doing this for 17 years and
have acquired many skills.


The likelihood of your achieving
these types of results is small
but possible so I share the info
just in case YOU'RE THE ONE...