Move the free line...
Give them your best stuff for free...
You have to
have a giveaway to attract people into your business...
These are some of the mantras of well known gurus of this era.
Show them how much you know and they will buy is
what they tell everyone as they sell you up the wazoo...
You paid 2 grand for their info product...
That info product contained a ticket to a live
event that you HAD to get to...
And
besides...it was FREE so why wouldn't you go?
So they herd you in like cattle and you sit there
with your credit card itching in your back pocket before
they even start the show.
One after another they waltz their guru friends across the
stage and they give you THE FORMULA....
Or at least MOST OF IT but it will be another
$297, $497,
$997 or if you are a a big spender $1997 to get ALL
the info you need to make the idea work.
Then as you get to Saturday afternoon they hit you
with the mac daddy offer...
The $25k mastermind.
They give you the details of all the luxurious places
you will go
and all the amazing people you will hang out with
and a few people get up and buy but you think to yourself...
NOPE...NOT ME.
I RESISTED.
Or so you think you did as the next day the panels go on
featuring all the mastermind SUCCESS STORIES and you feel
mounting anxiety as this is probably THE THING
that
will put you over the top and into the ranks of six figure earners.
YOU TOO will be a GURU and YOU will be on stage for
all to admire.
You know you can't afford it but the good news is that you only
have to put down $500 to attend the private luncheon that is
ONLY for
mastermind members.
Before you know it your deposit is down...
You are chewing along side the gurus and there is
no turning back.
Your wife will KILL you...
But once you hit six figures she will tell you that you
are her hero and she should have trusted you all along.
Before you know it you will be clinking champagne glasses
on a yacht and living the life.
YUP...
THIS IS IT.
<><><><><><><><><><><><><><><>
CUT!!!!
End of scene
<><><><><><><><><><><><><><><>
If only it really worked this way.
As you can tell by my vivid
description
the above process is a FORMULA.
A sales formula.
And it a GOOD ONE.
But I want you to understand RIGHT NOW that
it is designed to sell people stuff.
That while a marketer may have given you some
cool stuff for free it is BY FAR not the end of his game plan.
And HEAR me when I tell you that I am
not criticizing this formula.
IT WORKS and lot of people who skip down the path to
a big investment with a top trainer come out the other side
actual top earners themselves...
I am one of those people and I would do it again in a flash.
But there are also lots of people who don't.
And is that the fault of the trainer???
ABSOLUTELY NOT if they are providing what
they promised.
So why do so many not succeed?
It's because they have no idea what they want and they
are trying to BUY their way to success...
Which does not work.
And then there are all the folks who won't
invest in themselves who are trying to piece
it all together with the free training that is
being
given away as an appetizer to the
SELL YOU UP THE WAZOO BUFFET
Its like trying to put together a jig saw puzzle without
knowing what it looks like or worse...with half the pieces missing.
At some point you need to decide if you are serious about
building a business or whether you would prefer
to
just play footsie on Facebook and make believe you
are making progress.
And I don't want to hear all the excuses people normally use...
I'm broke....
(So was I....$40k in credit card debt...collectors ringing
my phone off the hook)
I work full time.
(So did I. Fill
time professional job 45 mins away from my home)
I have kids...
(So did I....2 girls ....3 and 6 when I started)
So me...I am in full reality when I communicate with you.
I did not give you anything at all for free.
No ebook, no video course, no bootcamp.
You are here reading this letter of your free will.
There was no coercion involved.
Cause the truth
is....
If you want the good stuff you have to pay me.
I am not into games
Plain and simple.
I am too ADHD to set all that stuff up and
frankly...it just doesn't feel right to me.
So I choose not to play.
I just lay out what I have for you.
I have options for a few dollars...
I have options where you can practically live with me if you
want.
That's EXPENSIVE...no two ways about it
But this whole move the free line give away stuff just
don't float with me cause I know if you spend $150 with
me you will get more than if you spend THOUSANDS
out there.
That is...
If you show up.
Most don't.
I give some of my groups unlimited
consulting.
You would think they would show me their stuff all
day long to get tweeks from a seven figure earner...
Right?
But no.
It's crickets.
And for the life of me I don't get it.
But hey...
If it's someone's birthday its a big ol party.
Everyone shouting and screaming.
But when we talk about making money and
marketing...
Nada....
And THIS is why the GURUS pop people
for a big buck.
They know most will fade.
Most peak when they put down their credit card.
The euphoria they feel fills them up for a week or so.
And sales people take advantage of that.
And truthfully ....
I don't blame em.
But me...
I am the IDIOT who can't help but believe in
each and every one of my clients.
And I don't make believe that I am going to
give you something for nothing so I can sell you.
Because I WON'T.
Sure...I'll put content out there and give some straight up
advice in the marketplace to people who happen to show up
when I am creating it.
But to
be transparent...
That is because I am making content to get people onto
my newsletter so I can sort through them to see who is
THE REAL DEAL
The next person I can help find their way in this
crazy business we are in.
And no...
I am not going to tell you that you are on my team
and
I am going to martyr myself for you.
And I am not going to cheer you on when you do
next to nothing.
I am not here to motivate you.
And if you don't know what you want I am probably not a match for you.
BUT...
If you know what you want and you need someone to package up
your story so it brings tears to
your prospects eyes...
I'm the one.
If you want to learn killer communication skills so you
don't need to do all the busy work ...
I am your girl.
If you want to learn to take a simple $20 a month tool
called an autoresponder and turn it into BANK...
I can help you there.
Want to learn
how to position yourself so that
people take you seriously out of the gate.
I can do that.
But the one thing I am not good for is telling you that
I am giving you free stuff when I am going to ramp you
up and jack you for a bundle.
I charge a fair and transparent price for extraordinary
marketing consultation from a person of my experience.
And then what you do with it is up to YOU.
Sheesh Diane...
This email was a freeken book!
YUP.
Completely on purpose.
Because the ones that were not meant to
read it were gone paragraphs ago.
If you are still here you know that every word in this
letter is
TRUE.
The only question is...
ARE YOU READY FOR TRUTH.
If so...
Let me know and I can give you options.
And please.
Don't hit me up if you don't have at least $150 to spend.
A heck of a lot more if
you want one on one.
I am not a "coach" who is going to give you THEORY.
I have done everything you need to learn and more....
Successfully I might add.
And consistently...
For 17 years now.
And I am not embarrassed to say that
YOU HAVE TO PAY ME FIRST
if you want to get into this head.
Anything else would be a lie.
Yours in truth....
Diane
P.S. If you are REALLY On a budget but
want to learn some of my deepest mindset stuff
you may want to
consider my monthly mindset
mastermind.
You can read about that HERE