Why I Don't Use Canned Letters
Published: Mon, 05/12/14
So boring...
You opt in for some info and
You opt in for some info and
BOOM...
You start getting a bunch of happy, clappy
canned letters telling you all about how you are
gonna make millions with the magical system
they are trying to sell you.
And then you get all the success stories of all the
And then you get all the success stories of all the
perfect, beautiful people who are making
millions and they tell you how YOU CAN TOO!
And you know what...
That stuff works.
Newbies and wanna bees buy into it all day long.
They close their eyes, wish on a star...
And hit BUY NOW...
Praying that this someone will make a change for them.
So why don't I run campaigns and use letters like that?
Cause those people are not my market.
YOU ARE.
You are the one who has waded through a SEA OF BALONEY
And you know what...
That stuff works.
Newbies and wanna bees buy into it all day long.
They close their eyes, wish on a star...
And hit BUY NOW...
Praying that this someone will make a change for them.
So why don't I run campaigns and use letters like that?
Cause those people are not my market.
YOU ARE.
You are the one who has waded through a SEA OF BALONEY
in search of TRUTH ...In search of something REAL.
I went on that search too...
Bought boatloads of crap...
Listened to a lot of different people who were
I went on that search too...
Bought boatloads of crap...
Listened to a lot of different people who were
teaching me what they knew...
But the more I searched the more I realized that in the
But the more I searched the more I realized that in the
end there were only maybe a half dozen people out there
who had what I wanted...
What I wanted was FREEDOM.
I was the weird kid in school who always had to be
What I wanted was FREEDOM.
I was the weird kid in school who always had to be
outside of the box...
I just didn't accept what the teachers were telling me to be true.
If it was true...
Then why was everyone so unhappy...
Why were they having a midlife crisis and buying a
I just didn't accept what the teachers were telling me to be true.
If it was true...
Then why was everyone so unhappy...
Why were they having a midlife crisis and buying a
red mustang to PROVE that they were happy when
clearly they were not...
And in this industry...
Why does everyone have to post income claims to
And in this industry...
Why does everyone have to post income claims to
"prove" they are making money and endless pics of
"how much fun they are having" trying to prove that
they have "lifestyle"
In the mean time so many of these people are on an endless
In the mean time so many of these people are on an endless
roller coaster of feast of famine...
High on the hog or down in the ditches over and over and
High on the hog or down in the ditches over and over and
over year in and year out until most COMBUST over time.
That was just not what I wanted.
I wanted REAL...
I wanted STABLE
I wanted SECURITY
I wanted FREEDOM.
And over the course of a few years I figured
out how to create a well rounded business portfolio
That was just not what I wanted.
I wanted REAL...
I wanted STABLE
I wanted SECURITY
I wanted FREEDOM.
And over the course of a few years I figured
out how to create a well rounded business portfolio
and loyal following that paid me well over time.
I build up an assortment of residuals...
A corral of clients...
And while I was doing that I have made some
I build up an assortment of residuals...
A corral of clients...
And while I was doing that I have made some
incredible friends and been to some amazing places ...
And in the end...
I am HAPPY.
And that is all I ever wanted.
So I have no need to prove anything to you or anyone.
I have no need to try to convince you how fabulous my life is
I don't need to send you a screen shot of the contents of my bank account
And if you asked me to I would not reply because that is a
And in the end...
I am HAPPY.
And that is all I ever wanted.
So I have no need to prove anything to you or anyone.
I have no need to try to convince you how fabulous my life is
I don't need to send you a screen shot of the contents of my bank account
And if you asked me to I would not reply because that is a
question that a beginner asks...
They ask if they can make money with something...
Where all I wanted to know what COULD I FASHION A LIFE.
A life that suited me...
The weird girl...
Who never quite fit it...
Who couldn't tie up their time working on the MUNDANE
They ask if they can make money with something...
Where all I wanted to know what COULD I FASHION A LIFE.
A life that suited me...
The weird girl...
Who never quite fit it...
Who couldn't tie up their time working on the MUNDANE
because I had so much LIVING to do.
How could I possibly be chained in a cubicle???
It made me die inside to even imagine it.
So when one asks me about making money...
How could I possibly be chained in a cubicle???
It made me die inside to even imagine it.
So when one asks me about making money...
I have to admit...
I am repulsed.
As money is nothing but energy...
(but it sure is energy I love to possess)
So now you know...
Why don't I dig those canned letter sets???
Because they attract the very person who is NOT for me.
It was NEVER about they money...
It was a bout the ART...THE FREEDOM...
THE FUN.
It was about MY LIFE
It is about YOUR LIFE.
It is about not being denied...
Not settling.
Believing you deserve MORE...
Do you?
Do you deserve MORE?
Are you willing to CRAFT your life and
CRAFT YOUR BUSINESS?
Cause if not...
Chances are I am not for you.
Cause I can not show you how to "make money"
But I CAN show you how to BREAK FREE.
I can show you how to go to HAPPY LAND and never come back again.
That's where I live...
Happy Land...
A place a very good friend of mine showed me.
Only some people can see it.
The question is...
Can you?
Do believe it exists?
If you do...stay tuned...
I am gonna lay out some very special opportunities to spend time
learning all of this over the summer both in person and via mastermind.
I do some very special things every year at this time.
I am mixing it up for 2104....
Taking it to a whole other level.
It's going to be quite special.
And depending on your response to this letter
I do some very special things every year at this time.
I am mixing it up for 2104....
Taking it to a whole other level.
It's going to be quite special.
And depending on your response to this letter
you will know if this might be for you.
How do you feel when you read stuff like this?
Do you feel like its hogwash and WOO WOO stuff?
If so...
What I am doing this summer is definitely not for you.
But if you are feeling like...
Hey...
She is describing EXACTLY how I feel.
That there must be something more...
There just HAS to be something more....
Then stay close.
You can be FREE.
You can make great money.
You can design your life...
All it takes is a trip to HAPPY LAND
How do you feel when you read stuff like this?
Do you feel like its hogwash and WOO WOO stuff?
If so...
What I am doing this summer is definitely not for you.
But if you are feeling like...
Hey...
She is describing EXACTLY how I feel.
That there must be something more...
There just HAS to be something more....
Then stay close.
You can be FREE.
You can make great money.
You can design your life...
All it takes is a trip to HAPPY LAND
and a change in how you approach.
It's seven degrees to the right...
A quick left...
Turn around 3 times and
Click your heels together and you are there....
HAPPY LAND.
The place where I resolve ...
The place that lets me TRANSCEND all the
It's seven degrees to the right...
A quick left...
Turn around 3 times and
Click your heels together and you are there....
HAPPY LAND.
The place where I resolve ...
The place that lets me TRANSCEND all the
garbage that is out in the marketplace that someone
told you that you have to do...
YOU DON'T.
All you need to do is know a few simple rules and
YOU DON'T.
All you need to do is know a few simple rules and
formulas...
Go to work and BOOM...
The rest is easy peasy.
Ok...
I gotta go...
Clearly this is NOT a canned letter.
It is 100% HOCHMAN coming at you from my kitchen table.
Before I make some dinner for the family and after having pulled
Go to work and BOOM...
The rest is easy peasy.
Ok...
I gotta go...
Clearly this is NOT a canned letter.
It is 100% HOCHMAN coming at you from my kitchen table.
Before I make some dinner for the family and after having pulled
a bunch of checks out of my mailbox.
Basically I don't have to work anymore this week...
But I will...
WHY???
Cause I WANT TO...
Cause there are more people who long to be FREE.
And me...
I just gotta help em...
It's party of the HAPPY LAND CODE.
Right E O...
There is slicing and dicing to do.
I LOVE making diner for my family....
I'll let you know what I make tomorrow :)
Diane
Princess of Prosperity
Basically I don't have to work anymore this week...
But I will...
WHY???
Cause I WANT TO...
Cause there are more people who long to be FREE.
And me...
I just gotta help em...
It's party of the HAPPY LAND CODE.
Right E O...
There is slicing and dicing to do.
I LOVE making diner for my family....
I'll let you know what I make tomorrow :)
Diane
Princess of Prosperity