Purple Tuesday...

Published: Fri, 11/29/13

 Chances are not too many are reading this 
email today...

In fact I am figuring that pretty much only my 
most loyal opened this one so if that is you...

YOU ROCK!

You are super cool and all that jazz

<wink>

But you know why most people will not 
read this or many other emails today?

Cause everyone and their uncle sent out a Black Friday 
message that was annoying as all get out.

That after all the  suck up Happy Thanksgiving emails yesterday
 
(notice I did not write you yesterday)

Think about it...

I would be willing to bet you deleted more emails
over the last 2 days than you did over the last 2 weeks....

And WHY?

Cause everyone is saying the exact same things and giving you 
the exact same cheesy offers and unless you were specifically 
looking to buy a product or service from a particular marketer
you generally didn't even consider opening their email.

Gang...

Thanksgiving is for FAMILY and shopping for a play station 4
not for buying internet marketing courses and reading gratuitous
"I so appreciate" you messages from internet marketing guru types.

Have you figured that out?

A long time ago I heard Randy Gage sa/...

When everyone zigs...

I zag!

So me...I do not send out emails on Thanksgiving when 
I am with my family....

And I do not create Black Friday offers when I know people
are being bombarded with offers.

Ask yourself...

Which is better...

To have your offer in someones inbox the day 
they are almost GUARANTEED to not open it...

Or to hit them when everyone else has fallen asleep?

I am more likely to make up something weird like

PURPLE TUESDAY 
 
than to try and market on Black Friday ever.

I do not want to be part of THE NOISE...

I want to stand out and shake people up...

And you cant do that when you are just one of the 
thousands jumping up and down screaming 
 
BUY MY STUFF!

Capish?

Make sense?

Just trying to give you a little peek into the 
crazy mind of Hochman.

So no deals here.

No specials.

No nuttin...

But some good will 
and giggles for those of you that are wacky
and still open my emails on a holiday weekend.

And who knows...

Maybe I will put something out this week...

On Purple Tuesday 
 
Or Turquoise Wednesday...

Or Chartreuse Thursday...

Or maybe not.

But the one thing I know is that 
I NEVER want to be PREDICTABLE.

I gotta keep you on your toes now...

Don't I!


Ok..Outta here...

Just left my inlaws and on the way to my mom's.

We are on the magical mystery tour of family fun this weekend!


Hope you are having a ball too!


Diane