You want to sell your product.
I know you do.
I did too back in the day when I just started to learn about marketing.
All I wanted to do was tell everyone about my "revolutionary product" that would help them "lose weight like crazy"
But it seem the more I did that the more people wanted nothing to do with me or what I was selling.
It was a very hard lesson to learn but I finally realised that marketing was not about selling my product but instead about PREPARING PEOPLE TO BUY which is a WHOLE DIFFERENT GAME.
When someone is PREPARED TO BUY its just a matter of whether your product is a fit for them.
When you are trying to sell its a battle of convincing which most people will NEVER win.
So today I want to give you a lil sisterly advice...
Spend more time on learning how to prepare people to buy than on trying to figure out how to sell them.
When they are PREPARED TO BUY all you have to do is poke em and their credit card is out.
Think I'm wrong?
Then just look at your own buying behaviours and you will KNOW that I am on to something,
Something that once learned will change your business forever just as it did mine.
You don't have to sell to make a lot of money.
Let repeat that again...
YOU DON'T HAVE TO SELL TO MAKE A LOT OF MONEY.
You just need to learn how to POSITION your prospect to WANT TO BUY and the rest is EASY.
Hang with me if you want to learn how :)
In fact ...at this very moment I have 20 hungry marketers learning this very stuff in one of my advanced workshops.
Think you're not advanced?
If you've ever bought anything YOU ARE.
You just need to look in the mirror to figure this puzzle out.
Later tater....
Signed,
Hochman ...
Your Preparedness Coach!