I don't know if you have been reading my stuff and
watching my recent videos.
I've been getting a little WOO WOO and when I do a bunch of people get
freaked out....and that's ok.
But I would be doing you a did service if I didn't get WOO WOO now and again
because all my marketing secrets and
short cuts lie in that space.
Marketing has two sides to it.
The SCIENCE and THE ART.
I was never much of a scientist...
heck in college I had to take 2 science classes and I took what
I affectionately called "Your Friend The Rock" also known as EARTH Science.
I would do ANYTHING to get out of science and math and managed to
completely skip one math class
when I conned the professor into letting me
TEST OUT.
And I suppose that's what I did with my marketing.
I found a mentor who could teach me how to TEST OUT
of all the science stuff like funnels and analytics and tap into
the ART of marketing.
And ya...The art side can be pretty WOO WOO as it
deals
with the human psyche and motivation.
So when I walk about this stuff to people who are uncomfortable with
it in themselves they tend to flee.
I make them uncomfortable.
I hold up a mirror to their own behavior and it POLARIZES people
bringing the right ones right up to sit on my lap and the wrong
ones are
pushed far away.
Now most people would get nervous if they saw less opt ins and
some unsubscribes coming.
Me...
I think its a BEAUTIFUL THING
Cause their ain't no art of earth that anyone remembers that didn't stir people.
Ain't no art on earth that has stood the test of time that didn't cause controversy.
And by becoming purely
authentic in my marketing I push and pull all at the same time.
By now you probably know whether you dig these ideas or not.
Unless you just got here you make a conscious decision every day
whether to open my emails or not.
Or when you read them you get to decide whether to stay subscribed or
hit that button and go.
I know...I know...
Most
people are looking for a HOW TO DO SOME THING.
But why would I spend my time teaching you something that you can easily google.
And besides...
That's not the stuff that makes you money.
And you did come here to make money...right?
I guess today's message is that there IS a way to skate the system in marketing.
I have been doing it my whole career.
But that way sits in the WOO WOO.
And the question becomes with you sit long enough to
catch
the thought processes young grasshopper.
Me....
I wanted it.
I sat.
And I practiced.
And I served.
Until I possessed it.
For years I tried to convince folks to listen to me and see what I could see.
I jumped up and down and said LOOK....LOOK AT MY NUMBERS...
I am crushing it.
Don't you want to know how?
And I became so despondent when they
didn't.
Until I finally realized that I was trying to convince scientists to look at my ART.
And they just didn't dig art.
Just like you may not.
And that's cool.
But if you DO...
Stay tuned cause we are about to go INTO THE WOODS and
see all the MAGIC that sits there for you.
That is....if you will sit too.
I warn you.
It's gonna get WOO
WOO.
But I like WOO WOO :)
A LOT!
And don't get freaked out.
I'll hold your hand.
I will be OK.
Promise.
See ya in the woods.
Diane